The Virely Ecosystem · Atlanta, Georgia

Three platforms.
One of them
grows your business.

Most suites imply every part drives growth. Ours doesn't, and we'd rather draw you the honest picture than sell you a circle with arrows on it. Here's what each tool actually produces, and a way to measure your own growth today that costs nothing and doesn't involve us.

Ask any vendor quoting you a number where it came from. If they can't name the study, the year and the sample, the number is decoration. We hold ourselves to that here: every figure on this page is sourced and caveated, and where we have no data we say so instead of estimating.
See the architecture Count your earned growth Which one do I need?
The honest architecture

What each one
actually outputs.

Not "features." Output — the thing that exists after the software runs. Only one of these four rows is a new customer.

Platform
What it does
What comes out
Acquires
Dealsby Referrals
Grows you

Puts a link, a code or a table tent in your customer's hand, records the moment they pass it on, and asks the ones who would have but never did.

You don't need our research for the premise. Answer this instead: when did you last hand a customer something to pass on? Not a sign on the wall — something with their name on it, that comes back and tells you who sent whom. For nearly every owner we ask, the answer is never. That isn't a motivation problem. Nobody was ever given anything to hand over.

Supporting, not load-bearing60% of people who didn't take part in a referral program say nobody they know ever handed them a code or a link — impact.com, Customer referral marketing research: A consumer perspective (2024). Weigh it accordingly: impact.com sells referral software, so it's vendor research, and the methodology sits behind a form, so we haven't verified the sample. We cite it because it agrees with the question above, not the other way round. If it vanished tomorrow the argument would stand on your own answer.
A person who has
never bought from you
new buyer · net new
Serves
Dealsby Appointments
Doesn't grow you

Takes the booking at 11pm, holds the slot, sends the reminder, collects the deposit. It doesn't find anyone. It stops you losing the ones you already found.

A customer you
already had, kept
retained · not net new
Serves
Dealsby Reservations
Doesn't grow you

Turns the table on time, holds the floor plan honest, promotes the waitlist when someone cancels. Capacity, not demand.

A seat that would
have sat empty
utilization · not net new
Inside Referrals
Points and rewards
Doesn't grow you

It ships inside Dealsby Referrals and we're not going to let the row above launder it. Points don't bring you anyone. What they honestly do: give people a reason to come back sooner, and — for most of the businesses we talk to — build a customer list for the first time, which is the thing you need before any of this works.

A customer you
already had, back sooner
frequency · not net new
Three of the four are not growth, and that's fine. They're worth money — a kept appointment is revenue you'd have lost, a filled table is margin, and a customer list is an asset you don't currently own. But calling them growth is how this category lost its credibility. Growth means more people buying from you than last month. Only the first row does that.
Which one do I need

Start with the
problem you have.

Not the one we'd rather sell you. If the answer is "none of these yet," that's a real answer and it's below too.

Enough people walk in — you just lose them to no-shows, phone tag and after-hours calls you never return.
Appointments. Not Referrals.
You're full at 7pm and empty at 5, the book is on paper, and cancellations sit as dead tables all night.
Reservations. Not Referrals.
Your regulars would tell people — but you have no way to hand them anything, and no idea who came from whom.
Referrals. This is the one.
You don't know a single customer's name or number. No list, nothing to send.
Referrals — for the list first, growth second.
Nobody comes back, and the ones who do don't rate the product enough to mention it.
None of ours. Fix the product.
You need 50 customers by Friday.
None of ours. That's ads, and they'll cost you.
Earned takes longer than bought. A paid ad buys you a stranger today for money. A referral costs you nothing per head but moves at the speed your customers actually talk to people. If your runway is measured in weeks, buy. If you're building something that has to keep working after the ad budget stops, earn. We're only honest about that because we're not billing you per click.
Do this today, without us

Count what
you earned.

Every business knows its total revenue. Almost none can say how much of it arrived because someone told someone. This is the formula for that, it isn't ours, and you don't need to buy anything to run it.

Earned Growth Rate = Net Revenue Retention + Earned New Customers − 100%
Over 100 means the ones who stayed spent more. This one you can pull from your books.
Also in your books, if you can tell a new customer from a returning one.
Take your time. Nothing in your point of sale, your books or your ad account records this.
Fill in all three
your earned growth rate
If you got stuck on the third box, that's the finding. It isn't a trick question and it isn't your fault — the number doesn't exist anywhere in a normal business, because nothing in a normal business asks the customer who sent them. Most owners guess. A guess is not a number. A referral code is simply the instrument that makes the third box answerable, which is the entire reason Dealsby Referrals exists. You can also solve it with a notebook and the discipline to ask every new face how they heard about you. That works. It's free. We'd rather you did that than bought software you don't need.
SourceEarned Growth Rate is Fred Reichheld's, not ours — published in Harvard Business Review, "Net Promoter 3.0" (November–December 2021), where he made the case for replacing survey scores with a number pulled from the accounts. We didn't invent the metric. We built an instrument for the part of it nobody can answer.
The platforms

Standalone by design.

Three platforms. The Virely Growth Suite isn't a fourth product — it's what we call it when you run more than one, and the only thing it changes is the bill. No shared customer data. No cross-platform dependencies. No forced bundling. Take one, two, or all three — and the customer records belong to your business, not to us and not to a marketplace.

Earned, not bought.

Dealsby Referrals

The only one that brings you someone new.

  • Referral links, codes and table tents
  • Native iOS and Android apps
  • Referral Pulse analytics Growth plan — reports referred new buyers, which is the third box above
  • Points and rewards — for frequency and your customer list, not growth
Starter $59 · Growth $99
The 2:30 shows up.

Dealsby Appointments

Stops you losing the ones you already have.

  • 24/7 booking on any device
  • Stripe deposits protect the calendar
  • SMS and email reminders
  • Self-service reschedule and cancel
Starter $59 · Growth $99
Run the floor.

Dealsby Reservations

Capacity, turned honestly.

  • Floor plans and live availability
  • 75-minute turn logic, DSBY codes
  • Waitlist with automatic promotion
  • Adaptive terminology, 14 industries
Starter $59 · Growth $99 · Enterprise $399
Referral Pulse is Growth plan only, on Dealsby Referrals. It isn't sold separately, it isn't in Starter, and it doesn't exist on the other two platforms. Starter still hands out codes and still tells you who sent whom — Pulse is what turns that into a number you can report over time.
Pricing

Flat monthly.
No cut of your customers.

One platform on Starter is $59/mo. All three is $177/mo, or $141.60 with the 20% suite discount — $35.40 off. Month to month, no contracts, and your data exports with you when you leave.

What's includedWhat costs extra
Every feature in your tierSMS beyond your monthly allowance (pay-as-you-go)
Unlimited customers and staff loginsEmail beyond your monthly allowance (pay-as-you-go)
Your customer data, exportable any timeNothing per referral, per booking, per cover, per transaction
What we're not going to tell you. We're pre-launch and have no customers, so we have no platform data. You won't find a conversion multiple, an acquisition-cost figure or a no-show reduction percentage on this page — not because they'd be unflattering, but because they'd be invented. When we do have numbers they'll be ours, and we'll publish the method alongside them.
Build your suite at virely.co Why we built this